Flora
Blumen
Comissioned, Since 2020
Flora Blumen is a floral and decor brand founded by Martina Koeb in Dornbirn. Vanessa Kutzer was commissioned to visually document the brand, capturing both its vibrant, unconventional events and the distinct character of each season through photography.
At its core, Flora celebrates wild flowers, a unique perspective, bold color palettes, and expressive design. In response, Vanessa develops a visual language that reflects this spirit. She intentionally steps beyond her usual minimal and clean aesthetic to create imagery that feels aligned with Flora’s identity and communicates it with clarity and character.
